This is another product I heard so much about from YouTube reviewers. I have a really hard time curling my hair, the curl doesn't last long at all. This heat protectant from Tresemme is supposed to shield your hair from heat damage like curling/straightening irons and hair dryers. While struggling to get my hair to curl so much, I knew I was damaging my hair. You know the feeling, your hair is super dry and dehydrated looking. So I picked this up and have been using it before blow drying my hair. It works well! My hair looks better and feels better. I'll keep using it :)